Printing With a Graphic Design Firm
Posted in Graphic Design on January 17th, 2010 by – Be the first to commentExperience and Relationships
Design firms without their own equipment still offer some great advantages. Many independent designers and design firms have staff members with a background in printing. It can be a great resource in the design production area, and in supervising your print project. They also may have long-standing relationships with several types of printers and finishers, and they can select the vendor(s) that fit your needs. Finally, they have the ability to work with printers who are not available to the general public or businesses.
Because of this, they have a greater ability to avoid additional costs, and receive preferential treatment in getting your project done on time. The volume of work they bring gives them leverage you couldn’t get on your own.
Bringing the Equipment In-house
Many firms are bringing printing equipment in-house. Typically, they use digital presses, which are producing a level of quality equal to offset printing. They also offer digital proofing systems, which is becoming a standard of the printing industry. Another advantage is the direct communication between the designer and printer. It can translate into a time-savings in production and expense, since many adjustments prior to printing are absorbed by the printer.
Conclusion
Even if you’re comfortable with your current printer, it?s worth the effort to consider all your options and compare pricing. If you’re already using a design firm for printing services, be aware that some may shift a portion of the design cost to their printing estimate in order to be awarded the project. Always ask for both estimates to ensure you’re getting the most for your money.
About the Author
Derald Schultz is the founder and principal of Mediarail Design, Inc. A design firm based in Atlanta, Georgia specializing in graphic design, web design, and commercial printing services. Mr. Schultz holds degrees in Printing & Publishing, and Visual Communications. He worked within the design and printing communities for over 25 years before launching his own firm. Mediarail Design serves a wide variety clients across the country.
? 2006-2008 Derald Schultz, Mediarail Design, Inc.
Mr. Schultz holds degrees in Printing & Publishing, and Visual Communications. He worked within the design and printing communities for over 25 years before launching his own firm. Mediarail Design serves a wide variety clients across the country.