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The art of graphic design involves combining intuition, natural talent, and skills. You need to verse yourself in many artistic techniques, and more importantly, you need to know how to use graphic design programs.

Some talents successful designers have include the following (both technological and artistic):

1) Knowledge of Blending and Contrasting Color Schemes: The most talented graphic designers know which colors blend perfectly together and which colors clash. They also know how to make clashing colors blend in harmony.

Furthermore, graphic designers educate themselves in photo editing and photo manipulation. The best graphic designers can restore photos that seem unusable. This talent can come naturally, however, training is provided in this area.

2) Ability to Create a “Story”: Graphic designer know how to create images and graphics that portray a message. Just think about popular brands and observe the logo images associated with that brand.

You will notice that a majority of the logo images created for professional businesses truly do represent that company. The reverse is true as well — a company without a well-defined logo can seem lost or scattered, without a true identity. The great logo designers help companies portray a certain image.

3) Graphic designers must fulfill the wishes of the customer: Besides learning how to master expensive, high-end photo editing and graphic arts software is the ability to follow your client’s orders. As long as your clients like your work, you will make money. If they don’t then, they will find a different graphic designer who will. You cannot depend too much on your client’s opinion. You also need to show that you are confident to provide a finished product.

4) Make a Lasting Impression: Leaving a lasting impression applies to any field a graphic designer is involved with. Whether a graphic designer’s role is to help establish a corporate brand or to create small cartoon pictures, graphic designers need design with an audience in mind.

5) Must Be Organized: The “O” word (Organization) to any visual artist is often a dirty word because graphic artists are always thought of as the more “responsible” type of artist. To finish projects on time, graphic artists need to get it together.

6) Must be Disciplined: The “D” word (Discipline) for some graphic designers is just as dirty as the “O” word. It happens to even the best graphic designers. They get lazy for a few days and forget they have to finish their work before deadline. That is not a good thing.

7) Must be able to Create Meaning: This aspect is one that involves the concept of leaving a lasting impression. Graphic designers leave a lasting impression by creating meaning via computer and visual hand-drawn projects. In some cases the graphic designer creates art and then the meaning comes from it. Sometimes that meaning cannot be put into tangible words but only with powerful images.

Yet, when done right, a creative piece of media can say exactly what the graphic designer wanted to say. At the same time, this same work simultaneously says what the recipient wanted the graphic designer to say as well.

One blogger has mentioned that graphic designers are people who are in charge to inspire and entertain, as well as communicate accurate and important messages. That is the best way for a designer to make it big with a company or as a freelancer.

The attributes of a graphic designer may be learned in school to some extent. However, even with all the practice in the world, one simple fact remains — a graphic designer either has the skills or doesn’t.

One of the biggest arguments that still makes the rounds in the art world is whether art and graphic design can be taught. Let’s say you want to become a graphic designer, but you think this sacrifice of going to school for a graphic design certificate or degree is not worth the trouble. Is graphic design certification necessary? Do you need a piece of paper with your name on it to land a good graphic design job? The short answer is no, you don’t really need a certificate to validate your skills and success as graphic designer. But the long answer is that it can’t hurt if you do decide to study and invest money to become a better graphic designer than you already are.

You can find many graphic design programs. You can take two year or four year graphic design programs at your local community college or university. In fact, many different schools teach graphic design. Some people believe that two years is not enough time to learn all the tools, history, theory, and design practices to become a great graphic designer. Some people believe that four years at a design school or art school is too much, and represents a waste of time and money. Although you might hesitate about graduating with a degree or certificate in graphic design, you should know that today’s competitive graphic design field usually requires graphic designers to have some kind of formal training.

Is it possible to become a graphic designer without formal training? Certainly this is possible. However, it is rare that a designer possesses a natural gift for graphic design without some kind of formal training. Although you can find exceptions to this rule, most designers without formal education will not have the tools to thrive in today’s technology-driven design world. This is not to say that a good education will automatically produce a great graphic design artist. However, taking at least one design class is better than taking no classes. A good formal education and foundation in the principles of design is more likely to help than hurt you.

Getting a formal education in graphic design also puts you at the forefront of new developments. You can get hands-on training on the latest computer programs and design tools, along with the advice and guidance to learn how to use them properly. Getting a certificate in graphic design helps ensure that you have proper training with the most popular programs and tools.

One of the strongest arguments for getting a certificate in graphic design is that it can help you get a better job in the future. Having a graphic design degree or certificate proves to prospective employers that you have the skills and discipline to succeed as a graphic designer. Having a certificate or degree opens new doors and allows you to work with more clients. When it comes time to find a graphic design jobs, you will already have professional contacts, including professors and alumni. Professors are a great source for networking and getting references. Your career will also benefit because you’ll receive advice from professors and classmates that you might not otherwise receive. In general, going to school for graphic design and graduating with a degree or certificate is always a good idea.

A graphic designer is a professional who combines a different media to create projects such as the following: logos, banners, web pages, greeting cards, stationary, gift items, newsletters, posters, and signs.

Graphic designers may also create 2D and 3D animations. For instance, some graphic artists will draw cartoon figures or create sets for video games. Website creation is yet another work of graphic art.

Whether you desire to work for an employer or freelance, the most important aspect of graphic design is the finished product (the publication). Often graphic design projects are completed with various desktop publishing programs.

Graphic designers use desktop publishing programs to create finished products using a computer. Designs created with these programs include flyers, letters, brochures, book covers, and other types of multimedia (i.e. video productions).

Graphic designers often produce high-quality images and text art with desktop publishing programs. The process of creating these exceptional images is typically the job of graphic artists (designers). The types of graphics used in publications include work art, images, text, animation, video, and more.

Graphic design and desktop publishing processes are usually used simultaneously. However, to further define the job of a graphic designer, you should know the difference between graphic design and desktop publishing. The main difference between the two can be broken down as follows:

1) The Graphic Design Process:

This is a type of art, so it uses a variety of different creative techniques. For instance, some graphics use different types of drawing and painting and/or computerized effects.

In many cases it can also be the process of creating special effects for movies, television shows, or commercials. These usually involve putting together text or images to create a work of art.

A graphic designer may also be a desktop publisher. However, larger companies will often employ one or more persons to design while the other is responsible for what is called desktop publishing.

2) The Desktop Publishing Process:

Desktop publishing uses computer software programs to create a finished product. It is the act of combining already-designed text and graphics and arranging them in an attractive display.

The best example of a desktop publisher is one who organizes layouts for newspapers, newsletters, or magazines. In this case, they usually are not the ones who create the images or designs to the published pages.

However, desktop publishers are responsible for making sure designs are coordinated properly. They determine which completed designs look the most appealing on pages of a publication.

If you are still confused about the difference between the two, then the rule of thumb is this: Usually graphic designers perform desktop publishing duties, which is usually a task that cannot be avoided. Because graphic designers do not have time to publish, they may ask someone else to work on layout. The reverse may be true as well.

A publisher may be in search of people who are qualified designers. These designers are usually experienced graphic artists who will create works of art for publication.

Now that you know what a graphic designer is, you can pursue a career in design if this is what you really want to do for a living. If it is, then you may want to start researching information on quality graphic design software as well as desktop publishing programs.

If you would like further training in this area, you can find plenty of educational opportunities online. These include both accredited schools online or at a physical campus. You can also receive certifications in specific areas of design.

So you have decided to enter the exciting world of graphic design. What kind of equipment and tools will you need to do your best work? The most important tool is your sharp and creative mind. To be an exceptional graphic designer, you will need to look at the world in a slightly different way. You will need to use the fundamentals of design to create intriguing and original images that speak to the audience. Besides a good and strong creative mind, what other creative elements and tools do you need be a good graphic designer? Here are some other tools you need..

1) Digital image editing tools are key to good graphic design

With the arrival of image editing tools, graphic design has never been the same. In the 1980’s, desktop publishing became the big thing, making graphic design seem a lot more accessible. However, if you’ve worked with image editing tools, you will see how much work goes into creating a single logo or image. Image editing tools allow you to manipulate pictures, locals, line art, and all other kinds of images. Computer graphic design has opened a whole new world to graphic designers.

2) Traditional tools still remain vibrant and used throughout the markets today

With so many computer software applications and image editing tools available these days, it can seem like the old fashioned tools of pencils, pens and markers are no longer needed. This is not true. These small and portable tools are still important when designers work on paper and try to develop new and exciting designs. Most good graphic designers carry with them a pad and pencil at all times. Part of the trick of graphic design is learning to use the right tools for the right job. Sometimes pencils and markers are all you need to accomplish what you want.

3) Computers enter the fold of graphic design

Without a doubt, the 1980s revolutionized graphic design when desktop publishing became accessible. This is around the time when computers became one of the most important tools in all of graphic design history. Computers have helped graphic designers achieve immaculate and precise designs. Computers provide access to such graphic design hallmarks such as clipart, fonts, typefaces and various visual effects. Today, most graphic designers do not operate without their graphic design software programs, such as Adobe Photoshop, Adobe In Design and many other programs. These have become standard graphic design tools.

4) Using traditional hand rendering and pasting techniques

No matter how computers and design software seem to advance, many graphic designers still prefer to use old-fashioned techniques. This may include hand rendering with calligraphy pens, pencils and markers, and experimenting with different paste-up techniques. Why are the traditional methods still so persistent? The reason that traditional tools and techniques continue to remain so vital is that they allow the graphic design artist to work with their hands and manipulate materials and objects in a much more satisfying manner than what you get from working at a computer console. Manipulating things with your hands can often be infinitely more satisfying than using a mouse to try to control images. You can also get a much faster and better idea of what something will look like by using hand tools and creating a fast mock-up or dummy proof.

A professional who uses various media to create logos, banners, web pages, greeting cards newsletters and signs etc. is a Graphic Designer. More proficient designers also create 2D and 3D animations. Graphic designers create video games and even design web sites. Graphic designers also design the background of scenes that are shot on chroma. Some reconstructions and illustrations that we regularly see on television are also works of graphic designers. Graphic designing is a technical art that needs a lot of precision and skill. You must try your hand into a graphic designing career only if you feel you have it in you.

Being a graphic designer you can either work as an employer or you can work as a freelance graphic designer. Your creation speaks for your skills. Graphic designers use desktop publishing programs for completing their various projects. As graphic designer you would be required to produce rich text and high quality images.

Steps that would help you to walk up the ladder

1. You must have a knack for drawing and sketching. If you have the skills then nurture them by joining some classes. This would help you learn the aesthetics.

2. There is a neck to neck competition in this field so it would be better to have a college degree in graphic arts or computer graphics. It is not a necessity but an added advantage.

3. When you plan to join graphic designing school for a degree in graphic arts then be prepared with some sample art works of yours. Your works may be simple but they must show that you have a keen interest in the course.

4. Keep learning and applying your knowledge to your sample projects. The more your gain knowledge the more eligible you become for a course.

5. Once you acquire admission in a graphic design college try to get an internship in the design department of a graphic designing firm. An internship would not only make your resume look good but it would give you exposure to the practical aspects of the job. It would also help you to build contacts in the related field, which would help you get graphic designer job when you are out of college.

6. You may even start handling simpler projects after a few months in college. This adds to you experience, giving exposure to the practical aspects of the work. Freelance projects would also add a feather to your resume and make you a shade better than those applying for the graphic designing job with you.

7. This is a creative field and you must keep track of the latest trends and latest developments in the field. You must have an eye for packaging trends of the media and build the same kind of thinking.

If you are planning to become a graphic designer then build your own kind of perception. Look at things differently and try to present them in an appealing fashion. You need to have a creative heart and mind. Simple thinking would not reach you to your destination.

You must possess extra creativity and add your creativity to the project before submitting it to your employer or client. Think different to present different!

I?ve been a freelance graphic designer for about 2 years. Many people wonder how I can survive, because they know that I don?t have big clients.

Most graphic designers, especially beginners care too much about having big clients, big job with big bucks. Well, there?s nothing wrong with that. But sometimes they forget about their capabilities, considering freelancer has to do all work that ideally have to be done by more than one person. The result is that they can?t focus and concentrate on creativity process which is their main job. Therefore they can?t fulfill their clients? requirements.

Guess what?!

The clients wouldn?t satisfy, and?? they never comeback!

So, what?s the big deal about having big clients, big job with big bucks if you?re only getting once for awhile? In fact, you?re only getting bad reputation by that.

Personally, I don?t really care about the big clients and big jobs. Big bucks?! Yes! I do care. But big bucks don?t always come from big clients. How can I get it, then?!

Continuity. That?s the answer.

Having small jobs from small clients constantly and continuously is more important than having big jobs from big clients once for awhile for freelancers.

During my career as freelance graphic designer, I focus on small to mid-size businesses as my target market. It?s been more than enough for me. They keep coming back regularly because they get their satisfaction from the first job I given. In fact, I got free marketing by their recommendation from one client to another.

Getting new client is not easy, but (trusts me)? to make them keep coming back is even harder. Therefore, treat them professionally and yet personally. Call them once for a while just to say ?Hi? and find out how they?ve been doing if you haven?t heard from them for awhile. Create an ?open-communication? in order to make both sides comfortable, that way it will be easier to understand what clients need when you get projects.

Treat your clients equally instead of take a side on the bigger one, because no matter how big (or small) your client (or the project) is, they all have the same right: getting what they paid for, right on schedule.

Things to be considered before you decide to become Freelance Graphic Designer

- Place to work

First thing first, you are going to need place to work so you can work efficiently and effectively. If you work at home, a separate room would be nice in order to avoid any other home activities. Having a room to place a set of computer is good enough, even better if you have more space to any supporting activity such as writing, drawing, printing, set up final artwork (mock up), because as a freelancer you have to do all work which is supposed to be done by more than one person. Place your telephone or fax machine near you, so you don?t have to get up to receive or make a call. It would be better if you have filling cabinet to store all your paper-works.

- You are the company (?and the company is You)

As a freelancer, you?re not only responsible for your creative-works, but you?re responsible for your marketing, briefing, presentation, accounting and filling system matters as well. You are also responsible for all incoming calls, make appointment and take any complain (if any). Being a freelance graphic designer is not only about creativity and design, but it needs strong commitment and takes a big responsibility.

- It needs a lot of patient

All the activity mentioned above needs a lot of patient. It happen so often, when you are so busy designing and need very good mood, at the same time you have to take the incoming calls from your clients who?s complaining your recent work (bad service, bad quality, etc.). Not to mentioned technical problems which occur at the bad time such as problems with your computer, paper-jammed printer, run out of paper, ink and the list goes on. Those problems will hamper your on-going project, and you have to tell your client about the delay.

- Be a professional

As a freelancer you have to be professional. You might be stressed with your on-going project, but at the same time you have to do presentation in front of your client. In this kind of situation you have to be able to get your stress out of your head and leave it at home, on the other way you need to get your concentration on your presentation. Do not let your problems home ruin your presentation. Keep your performance at the highest level, don?t forget? as a freelance graphic designer, you?re not just an artist, but you?re a businessman as well! Your performance affects how the way your client evaluate youself and how the way you run your business.

- Well organized

To run business by your self, you have to be a ?well organized ?person?. Well organized for your filing system on your computer, filing system for your paper work, graphic tools, the preparation for your presentation, etc.

- Supporting facilities

It would be the best if you have telephone, facsimile and e-mail with high speed internet connection. Set your e-mail program to receive all mails at least 15-30 minutes automatically, so you won?t miss any important mails.

- Discipline

The key of success for being freelancer is DISCIPLINE. Trust me? it?s not an easy thing to do, because you have to discipline yourself! No one would warn you but yourself! Discipline in this case consists of:

a. Discipline with your time, although you work by yourself at home, you have to work at office hours. You can?t wake up late and start working at 10-11. What would happen if your clients try to reach you at 9.00 while you?re still sleeping?! In this situation, your clients don?t care about your condition (whatsoever). He has right to call you at the office hours, on the opposite you have responsibility to serve them during that time.

b. Discipline with your money, as a freelancer you have right to own all the profit you get! But it would be wise, if you pay yourself on a salary basis. That way you will save few bucks each month, because who knows you don?t get any job later on? That happens if you don?t have strong or big market.

c. Discipline with YOUR OWN DECISION, being a freelancer is not an easy thing to do! It needs a strong commitment that you have to respect and do it consistently. You better think twice (or maybe more) before you make decision to be a freelancer, because once you jump in this industry as a freelancer, than you risk your own life and your own credibility!

Are you ready to hire someone to design your logo, collaterals, or artwork for your website? Well, here’s just the information you need to get the best results from hiring your first (or your first successful) graphic designer.

To assure that we begin on the same page, a graphic designer designs your marketing materials – the print- and web-ready art which are then turned over to a printer or coded for the web for the final outcome. Some of their vocabulary can be foreign to you, and their processes may not be familiar either. We’ll address that and more with these tactics.

This advice gives you the essentials for hiring the right person for this critical project. The more qualified the designer, and the better the match between you and your designer will lead to more appealing final designs. the more professional you and your business will look.

1. Look at their work samples. Many designers offer a portfolio of samples either on their website, by email as a PDF, or in a hard-copy format. When you review these, look for a general design style that you like, not necessarily whether they have lots of experience within your particular industry. In fact, deep experience within an industry isn’t necessarily the best thing when you want a designer to put a fresh visual spin on your business and your issues.

2. Make sure they’ve actually done the work in their portfolio. This is especially true if you’re reviewing design companies or firms. Make sure that the designers who are still on staff created the work that you really admire.

Where this can come into play with solo designers is if the portfolio isn’t clear about their involvement in the development of all the design elements. For example, if they’re showing a brochure design or a website in their portfolio, but you love the logo; make sure that they created the logo before hiring them.

And, ask what the client’s involvement in the design of that logo is-if the client came to the designer with a sketch of the logo already created, then the logo may not be reproducible by the designer or firm alone.

3. Talk to the designer. Having an actual conversation with them can really help for two reasons:

To make sure you can communicate well with each other. If you each have very similar styles of communication, levels of energy, or enthusiasm about the project, then the project will most likely run very smoothly (or has a great potential for success). Also, make sure that you each understand what the other is saying-having similar definitions for concepts is amazingly helpful. When you don’t understand something, ask questions! To see if the two of you “gel” together. You’ll be working closely, so make sure that you get along! If you don’t like their personalities or vice-versa, then the relationship will most likely become strained and difficult. 4. Review their skills. This becomes especially important if you’re hiring a web designer-make sure the designer is qualified to provide you with all the technical components you’ll need. For example, web coding, forms coding, HTML newsletter integration and Search Engine Optimization are all somewhat technical fields that not all designers can deliver. Make sure you’ll be able to get what you need.

5. Check their references. If you really like a particular project in their portfolio, see if you can get that client’s contact information. But, if the designer can’t release it, that’s not necessarily the worst sign-maybe the client prefers that their contact information be kept private. Or they’ve moved, and haven’t told the designer how to get in touch with them. Be open to reasons why they may not be able to furnish a particular reference.

6. Learn about their processes. Find out how they plan to execute on the work that you’d like to have done. Ask what the designer needs you to do, what you’ll be asked to review and approve, how decisions are made, and how they’re made final. Make sure your designer is able to guide you through the design process, providing all the information you’ll need along the way.

7. Check their turn-around time for replying to emails, sending quotes, and returning calls. Make sure that it’s in line with the turn-around time that you expect throughout the project. Turn-around time here can also indicate the designer’s level of excitement about your project. However, if it’s a bit slow, make sure they weren’t just out of their office at meetings for the day, or tied up in another deadline-understand that they’re a small business as well, and the fact that they’re busy is probably a sign of how effective they are for their clients!

8. Review the rights that they’re selling to you. Make sure that you have the copyright and reproduction rights that you want. Think as far into the future as possible-you want to make sure that you’ll have what you need as your business grows. You don’t want to have to come back to your designer and re-negotiate your rights in a few years!

9. You may be tempted to ask for some sample designs for your specific project. This is known as work on “spec” (speculation) -having a designer do work without a guarantee of getting the project. While designers can understand your fears-what if you don’t like the logo we develop, what if we don’t “get” what you want, what if…

Asking a designer to work on spec isn’t very fair. The first round of designs on any project is the most time-consuming to create-it often consists of researching your company and your competitors, brainstorming on the creative side, and generating first ideas. You wouldn’t ask a doctor to diagnose you before paying for his time, and then offer to pay him if you like the diagnosis-it’s no more fair to do so with a designer.

10. Make sure that you’ll get the deliverables you expect. Some designers don’t plan to include final files in their deliverables to you-if you want to have the original files delivered to you along with printed collateral or the final files uploaded to your web server, make sure the designer knows that up-front. It may change the pricing.

If you want to be able to edit the final files, make sure that the designer can deliver the files to you in a way that you can edit them. Realize that, depending on the software that you have, this may either limit the design or be impossible, but you probably won’t get the files in the specific format you want unless you ask!

And, if you envision having your final files in a particular format-such as having your letterhead in Microsoft Word-be sure to ask for that. Many designers don’t consider Word files to be part of a standard set of deliverables.

11. Have a realistic schedule and check the designer’s turnaround time. Allocate enough time for your project to be completed-rush jobs never turn out to be as good as they could be if enough time were allotted. An average logo project takes weeks, not days!

Also, be sure that they have time available in their schedule to complete your project on your timeline. Check for upcoming vacations, and whether they work evenings and weekends if your timeline calls for that.

12. Make sure that you’re both clear about revisions. Many designers include a set number of revisions in their project packages. Make sure that you understand what constitutes a revision, how many you’ll get and what happens once they’re all used up.

13. Get it in writing. A contract can help to lay out expectations for the project on both your end and the designer’s. Once you have a contract from your designer, make sure to read it carefully-it will often state exactly what you’re going to get out of the project, how you’re expected to pay for designs, what you’re paying for, and how to get out of the contract (in case you have to cancel the project for any reason). And, if it doesn’t make things clear, ask the designer to elaborate for you.

Following these steps gives you all of the background information you need for optimum results when hiring a designer. Use them as a reference when you review designer’s websites, meet with, or interview your potential designer. Understanding the process and expected outcome does wonders for a smooth transition from ideas to reality.

Do you really want to nail that graphic designer job? Well, if that’s so, you need to know a few things about cover letters.

Firstly, cover letters are the core of your application. You need to pay special attention to it, as much attention as you did your portfolio or your designs. It reflects your personality just as effectively as your graphic designs.

We all know that graphic designers are visual in nature. You might be thinking, “I’m not a writer, I’m an artist!”. And that’s where you’ll be wrong. For graphic artists not only communicate through their designs right? You also need excellent communication skills for you will be dealing with co-workers, immediate superiors and sometimes, clients.

Second, your graphic designer cover letter will tell your prospective employers all they need to know about you, even without looking at your designs. The way you make your letter, poorly or efficiently, will tell them how capable you are to handle the work load.

A messy and neglected cover letter will ensure you minus points, guaranteed. Think about it, if you were in the shoes of the employer, would you hire someone who can’t even present a good letter? Most companies today require their employees to be skilled and competent. And multitasking.

Enough with the preliminaries. Let’s get down to writing your own graphic designer cover letter. Here are some guidelines in writing your own:

1. Open your dictionary

-a cover letter need not be the mundane, ordinary thing that the employer reads every day. Spiff it up using powerful words to tell them your abilities and skills. Use words like “I am confident…” or “I am qualified…”. Let them know that you believe yourself to be the best man for the job.

2. Do your research

-Companies like it when they’re well-known. No, really. If you dig up some information about the company, about what they do, what they need and express your knowledge through your letter, that will more or less up your chances. This shows your employers that you came prepared for questions.

3. Seize the reader’s attention

- Start your cover letter with an attention-grabbing statement. This will ensure interest in your letter and make you stand out among the others. The trick here is to make your application stick in the employer’s mind. In a good way, of course. It would also be a good idea to package your letter in complement to your portfolio. Colors or fonts that belnd well will indicate that you’ve given the whole presentation a lot of thought and attention.

4. Sell yourself

- Pointing out your good points is the hardest thing in writing a cover letter. You might feel shy or embarrassed, thinking that you’re selling yourself shamelessly. But do take note that companies need to know what you can and cannot do. Experience is an important part of the hiring process, so don’t hold back in citing your qualifications. Assessing how well you fit the job description will depend upon this part of your letter.

5. Don’t forget your contact details.

- Situate them in a place that will give maximum impact. As a designer, you know the importance of location. This will impress upon them your willingness to be contacted for future interviews. Don’t forget to include a short statement about your availability too.

A graphic designer’s goal is to provide you with the logos, artwork and page designs that best fit your business, personality, industry, and target market and conveys your offerings and differentiators. The experience of reaching that goal can be extremely smooth and pleasant if you know what to expect upfront, and if you understand that you do need to work with your designer, as opposed to just letting them loose to create with little input.

To assure that the experience you and your designer have is productive and successful, our last article, “13 Tips for Finding a Graphic Designer” offers insight, definitions, and advice on beginning the relationship. Once you’ve selected the designer with whom you feel most comfortable:

1. Communicate, communicate, communicate! Clarity and understanding are key to a good working relationship. Keep in mind that most designers tend to be highly visual people, so communication may be ever so slightly difficult. Have patience, and use all of the other tips in this section to facilitate your communication.

2. And, be clear about what you mean. If you’re using vague words and adjectives, or jargon, such as saying that you want your logo to look “sweet”, keep talking and explaining what you mean until you’re both sure you understand each other. People come from many different backgrounds and experiences, so clarity is vital.

3. Ask what information your designer needs, and do the homework! Without good background information, we really can’t create the best designs for you. You know your business best, so the input that you bring to the project is really the most expert information that’s available. The more informative your answers are, the better the designs.

4. Don’t be afraid to sketch if you have an idea that you find difficult to describe. Even if you can only draw stick figures, sketching is often a more direct means of communication with visual designers. We understand that this is not what you do, and we won’t make fun of you! In fact, the added level of communication is invaluable-it bridges the gap between our visual minds and your explanation.

5. Ask questions when you’re confused, as opposed to becoming frustrated. We may also use terms you’re not familiar with. And many creative types “jump ahead” unintentionally in their logic; we don’t want to leave you behind, and are happy to elaborate. Just call us on it!

6. Remember to give constructive feedback. Specify what you like and don’t like about the concepts presented. The more explicit the information you provide, the better the outcome of the project. Keep in mind that the most helpful part about constructive feedback is the element of encouragement.

7. If you plan to bring your friends and clients into the design process to provide input, it’s best to let your designer know, and as early as possible. Being ambushed by the client’s friends or family at the last stage in the process, or after committing to a direction, is often disheartening to the designer. As artists, we tend to fall in love (a bit!) with our designs.

8. Keep in mind who your target audience really is if you do bring friends and family into the design process. Pardon my brashness, but if you’re selling to Asian businessmen, but your caucasian, housewife friend doesn’t like your logo, it may not be a problem with the logo. A design often won’t be as effective outside of your target market-and that may be where your friend’s feedback is coming from.

9. If you start working with your designer, and their process isn’t working, then let them know! Many designers would be happy to modify their process to fit your needs. Just be as specific as possible about what’s not working-do you need to see color earlier in the process, or see more of the full design-let your designer know that you need additional help, or, if you know what’s wrong, how they can help!

You need to have a good working relationship, to understand each other well, and to constantly communicate to make sure the graphics that are produced are perfect for your business. Beginning the process with someone with whom you are comfortable, cooperating throughout the process and communicating effectively will provide the right solution for your professional face to your customers.

Gaphic design is an essential part of every marketing plan. It can greatly increase the professional look of your business, or express your bands creative style. Right from the first glance it will leave an impression.

Finding the right design company or freelance designer, can be a little daunting if you do not know what to look for. I am a freelance design and I could simply end here saying you want to use me. However, I would rather you choose me only after you are informed and know what you need to know.

Portfolio

Every designer must have a portfolio, both printed and online. This is how they sell themselves, by showcasing their work. The better the designer, the larger the portfolio will be. It may contain work they have created for themselves, or just for fun, but should be largely comprised of work they have done for their clients. Look over a designers portfolio and see what they have done, and more importantly, see if the work they have done, is the type of work you are looking for. If you see wild designs for bands, but need a corporate marketing package, you should probably keep looking.

Quality

If your looking for a graphic designer, it means your looking to have something done right. Make sure when looking at a portfolio you see professional quality graphics. Graphics that sell you on what they were supposed to. If you see poor quality images put together or basic clip art graphics being used in a portfolio, then that is likely what you will get as well.

Price

Price is a big issue with everyone. You could say “You get what you pay for” or you could say “You get more than you could have hoped for”. Getting the lowest price does not always mean getting the least work. IF you choose to use a large company, expect to pay more. If you are going with a freelance designer, expect to pay less. The best way to determine if the price is right, is to check the portfolio, then request a free quote. Compare the quote to the quality of work in the portfolio. If you see good work, and a good price, you have a good designer.

Background / References

After you have looked into the portfolio and are happy with the price and quality, check into the background of the company or designer. If you intend to have more than 1 project done or are looking to start up a long term project, it is important to check and see how long the designer has been around, if they have any other long term repeat clients. This way you can ensure they will be around for the duration of your project and an future need you may have.

Response Time

It is important that a designer responds to your requests and queries as soon as possible so you know you are important to them. If they take days to respond to your email or voice mail, they are either too busy to work with you, or are simply not very professional. Either way, they are not for you.

Efficiency & Clarity

Make sure the designer is able to understand what you are looking for. Nothing worse than have a mental picture of what you need, only to get back samples that are so different you wonder what went wrong, and need to explain it again. A good designer will read your needs, confirm everything with you and ask question or provide suggestions before any work will begin.

These are all important points to consider when choosing the right graphic designer. It may take some time to find the right one, but if you do your homework, you will get the right product for the right price from the right designer.

When you are looking for a professional Graphic Desiigner, keeps these points in mind and you will find the right one for your project.

Ready to get a free quote? Get one from Creative Compulsions today.

Never worked with a graphic design firm before? If so, you may be unsure which criteria are most important. Portfolio? Price? Proximity? Reputation? Needless to say, your own company’s reputation may be riding on this decision. So here are a few tips to make your choice of a graphic design or marketing firm less stressful and ensure that you choose a good match for your project and your company.

The Portfolio

Begin by looking at the online portfolios of several reputable graphic design firms. Don’t even think about price yet; simply focus on finding quality work – work which looks smart, sophisticated and visually enticing.

Price should never be your primary criterion in commissioning creative work. If the work is first-rate, it will generate profits for your company which far exceed your initial investment. Good design is the most cost-effective form of marketing. So hire the best firm you can, and the results will speak for themselves.

Don’t assume that you need to find a design firm with years of experience in your particular industry or a brochure in their portfolio that looks exactly like the brochure you want for your company. Instead, look for an abundance of creative talent and design versatility.

You also shouldn’t feel limited by geography. Working with the firm around the corner can be wonderful, but in today’s digital universe, it’s just as easy to communicate via phone, fax or emailed PDF files.

Freelancers vs. Design Firms

The advantage of using a freelancer is obvious: they typically have less overhead and lower rates than a bona fide design firm.

However, unless this is a simple one-time engagement, you should steer clear of freelancers, who may not be able to provide the full spectrum of services or creativity your company needs. Even if he/she does satisfactory work, a freelancer’s output will screech to a halt when they’re sick or on vacation, and your company may not be in a position to wait patiently for their return.

Freelancers may be self-taught or have one “signature style” which imparts a predictability to their work. Multi-person design firms, on the other hand, are generally more flexible in handling a multitude of projects and deadlines. They hire the most talented graduates from the leading design schools, who are highly-educated in all the latest design techniques as well as the finer points of typography, color theory, graphic design history, and so on. Chances are, this sort of design team can handle any creative challenge you throw at them.

The Interview

Instead of simply firing off an RFP (Request for Proposal), call up the firm with the best portfolio and chat informally with the owner or creative director.

Tell them a little about your project and notice whether they spend time asking intelligent questions about you and your company’s challenges. If their primary focus is on bragging about what they’ve done for other companies or how many design awards they’ve won, beware: you may be dealing with a design prima donna who cares more about his/her personal agenda than your company’s success.

Ideally, the designer should be peppering you with questions about your competitors, your customers and your sustainable advantages in the marketplace. They should come across as hard-headed, pragmatic business people as well as creative thinkers.

Ultimately, all their design decisions (regarding the use of color, typography, photography and design motifs) should be strategic decisions, aimed at reaching your target audience with a compelling call to action.

Good design is always based on careful research and sound business strategy. It’s never superficial decoration. So the best designers are problem-solvers, highly intelligent and well-educated as well as artistically inspired. They possess a rare combination of right-brain and left-brain intelligence which should be evident even in your initial consultation.

With these simple facts in mind, you’re bound to hire a great design firm for your company.

One of the most promising career opportunities that you can get into is freelancing. You can start building your profession on this area; it is an effective avenue to enhance your skills while earning.

Another fact is, the most sought after industries in market nowadays because many (and still increasing) skilled people and professionals are getting into this industries. One reason is, it provides a lot more opportunity over the usual 8-hour job; second, it gives you a just freedom from all hectic schedules because, being a freelancer, it enables you to manage your working schedules, choose your area of expertise.

Though, there are lots of career opportunities in freelancing, this time, we are discussing on, of being freelance graphic designer.

One of the abundant jobs in freelancing industries is illustrating or graphic designing. The reason is, this type of job is usually arranged as per project basis. More and more potential clients prefer to hire freelance graphic designer because don’t need to pay regular hired employee designated to this area.

Because freelance artist is considered as self-employed, a person who is in this business also serve as the boss, the manager, the secretary, the staff- all in one person.

If you are in the field of graphic designing and intent to accept freelance jobs, then you should start building your promotion and marketing strategy for yourself as early as now. As a freelance artist, it is suggested that you need to posses a dedicated passion for though jobs and tough clients as well. Freelance jobs are great income opportunity, so you must learn to love such a profession so that you’ll not lose great chances for your income generation.

If you are employed as full-time freelance designer and has planned to move to freelance jobs, here are essential ideas that you need to be taken into consideration before indulging yourself in this adventurous profession.

First, setting goal or objective is one essential thing to consider. Being a freelance artist or freelance designer needs to establish your purpose before indulging to this business. It must be understood that in order to succeed in your chosen career, there are compromises to undergo- time, effort; you must be aware on this.

Important question to post in order to have a general picture of what you are about to get into, is to ask yourself on what made you to consider a career shifting and what are the possible scenario you may be tracking along the way.

Second, you have to have a self-assessment, determine if you have enough experience, expertise and knowledge in the field that you have chosen. If you think you have enough, then go for success. You also have to ask yourself if you have the patience and willingness, as well as motivation do generate earnings from your potential clients.

Third, you need to develop your capacity to handle business. Being a freelance artist so much knowledge to run and rout yourself for freelance jobs success. Also, you need to measure your capacity for decision making- a very important aspect for success in freelance graphics.

And lastly, you have to check your overall attitude towards shifting career before jumping to becoming a freelance graphic designer or to any of freelance jobs.

Graphic designers are used to expressing themselves in a visual manner. Composing a cover letter takes them into uncharted waters. Images and pictures are a part of their daily repertoire. Words and sentences are strange territory. In order to create an outstanding cover letter for graphic design the designer should present themselves as the whole package. A talent for graphic design is important but so are other skills and qualifications.

The cardinal rule of any cover letter is to grab the hiring manager’s attention quickly and hang on tight. Direct your creativity toward the written word. Use a clear and concise format to highlight specific skills and abilities. Use the cover letter as an example of your verbal strengths and as a means to communicate that you are more than just another graphic designer. Find a way to let the hiring manager know that your creativity extends beyond the realm of graphic design. Your portfolio shows the hiring manager what you can do with your talent and education. The cover letter tells the hiring manager the reasons why they should let you get in there and prove that you can do it.

Emphasize your talents and skills in relation to the qualifications of the job. Keep the focus on relevant information. If the job is web-oriented provide details on programs that you are proficient with and experience you have designing for that medium. If it is a position with a magazine or newspaper stress your knowledge of and prior work with layouts. If a company needs an animator focus on your knack for creating unique animations for that particular field. You get the picture.

Graphic design is a creative field. That aspect of the industry leaves you a little more room in developing a unique format for your cover letter. Experiment with your layout within reason. Capture the hiring manager’s attention with an innovative perspective. Keep it reader-friendly and focused on you as an applicant. Indicate exactly what you would bring to the drawing table. Don’t go overboard and let your flair for the visual overshadow the power of the written word but don’t be afraid to step outside of that box just a little. In a creative industry like graphic design, some expression of personal perspective is welcomed and appreciated. A creative designer with exceptional verbal and written skills is an appealing asset to any company. A graphic designer with a personable demeanor is more likely to communicate effectively and understand the needs of the company.

Use the cover letter to hint at your accomplishments. Provide more solid, significant details concerning those accomplishments in the resume itself. Providing important details, but not quite the whole story, keeps the hiring manager reading and looking for more information. Mentioning important clients and successful projects shows the hiring manager that you are capable of producing quality work on time. Providing accurate information and points of contact shows the employer that you are organized and efficient furthering your impression as a reliable potential employee. It also indicates that you have a good work record are not afraid to share it. All of the above adds up to the whole package

Last but not least, make sure that all of your contact information is accurate and up-to-date. Nothing is more frustrating to a hiring manager than trying to contact an applicant without any luck. This is one sure fire way to get your cover letter and resume run through the paper shredder. Proofread your address and phone number several times. It sounds ridiculous but one misplaced number can make the difference in whether or not that phone call gets through. An awesome cover letter won’t do you one bit of good if the hiring manager can’t get in touch with you.

Though it may not seem to be an all- important part of your career search the cover letter serves as your introduction to the potential employer. Introduce yourself in a way that they will remember. Sell yourself first. Then sell your gift for graphic design. Your graphic design cover letter should be a solid addition to your portfolio and an interesting precursor to your resume. It should be convincing enough to gain the hiring manager’s attention and maintain it long enough to spark an interest in seeing your work. Then you can prove that your pictures are worth even more than a thousand words.

It’s long been held that trust goes a long way in building strong long term design relationships. Building all your hopes and dreams with one designer could leave you high and dry when they up their rates after you’ve committed to a job. So how do you go about finding a trustworthy graphic design company?

Word on the street

Some of the hippest young gunslingers are to be found hanging out in the gin palaces and opium dens of the ghetto. To the uninitiated this might seem like a frightening place to look for someone trustworthy to carry out your design brief but perservere and you may get to hear about some secret design meeting going down in the backroom of some crack festooned fleapit. Welcome to the shadowy world of the design behemoths.

Playing the field

With so many unscrupulous designers hawking their shoddy services, it pays the prudent design buyer to play off these scampa among each other. For instance one designer may be offering free lollipops with every logo design. Armed with this information, approach another design agency and see what kind of sweets you might be able to get from them in order for you to place an order. Who knows by this method of going back and forth you may be able to aquire a whole sackfull of candy at no extra cost. Sweeeeet!

Get to know your designer intimately

Mixing business with pleasure can be a dangerous pastime but when you are looking to build a long term design relationship, sometimes being bedfellows makes common sense. In much the same way as you would be unlikely to stab your husband or wife in the back (unless of course you wanted to murder your spouse in which case this makes perfect sense) it stands to reason that a designer you are regularly giving one to is probably going to be more receptive to your picky demands.

Money – the route of all evil?

So far we’ve discussed the psychological neccessity of maintaining a trusting relationship between designer and client. The other, sometimes neglected aspect is a sound business trust between the two parties. Ask yourself this question: is that shifty looking graphic designer going to be dipping into your wallet as soon as you’re out of the room? If the answer is a probable yes then kick the devil into touch.

Listen to your heart

At the end of the day building up a trustful design relationship has to emerge from both parties. It’s all very well you doubting the designers sincerity and to be fair who hasn’t thought at one stage or another that a designer is ripping you off? But it’s also important to trust your gut feeling about a person. There are a couple more points that you should always be aware of. Ginger haired people although renowned for their hostile nature are 99% of the time fairly honest. Blonds will steal your last penny and leave you with some hideous design work.

just a quick video on telling you guys about my grahic designer Enjoy!

Thedannyjshow Designe Site:
http://nightwolfgraphics.66…

Danny J Show Youtube Channel:
http://youtube.com/thedanny…

©By…

A stupid video I put together for an internal “show and tell” day at Headscape

Mische’ is a renaissance artist of the 21st century. She is a Graphic Designer, Interior Design Consultant, Artist and a communications specialist. Contact her for additional information.

You may …

Becoming a graphic designer is a very rewarding career. There are many jobs available in this field, and if you are lucky you will be able to find one that suits your every need. If you think that a graphic design career may be right for you, take a closer look at what they have to offer. You may find out that you want to be a graphic designer, or maybe you will learn that this field is not up your alley. Either way, you owe it to yourself to find out if a career in graphic design is right for you.

So what does a graphic designer do day in and day out? There is not really a “set in stone” answer to this question. The fact of the matter is that there are many different careers within the graphic design field. But one thing is common in all of them. Every graphic designer has a creative side that allows them to design what the client has in mind. Some graphic designers specialize in logos whereas concentrate on things such as brochures. But all in all a graphic designer needs to be able to take the client’s vision and translate it into success.

Over the past five to ten years more and more people have become interested in the field of graphic design. The reason for this is that this industry has created more jobs due in large part to the increase in the use of the internet. Many graphic designers spend the majority of their time working online to design websites, etc. As long as the internet stays around it is safe to say that graphic designers will always have somewhere to practice their craft.

If you want to become a graphic designer look into what this career field has to offer. There are many details that go into this field that you may not be aware of. Just like any other career you can have a lot of fun as a graphic designer if you enjoy this line of work.

Time-lapsed 10 hour day in a design studio with an extremely busy graphic artist | www.envisage-design.co.nz

Video produced by Texas State Technical College Harlingen Digital Media Design Technology students.

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Demonstration of photo rollover effects in Xara Web Designer

Hiring a web designer is not always the best solution for website creation, particularly if you don’t plan on learning the basics of building a web page yourself.
http://www.2createawebsite.com

Hiring a professional graphic designer can save time and help make more money in the long run, as graphic designers are specially trained to create aesthetically appealing print and text. Consider …

If you have a business, at some point you’re going to need a graphic designer. Though you may be able to print your own business cards or letterhead, if you want them to look good and really make your business stand out, you need someone who knows how to make fonts, colors and graphic elements work together.

A graphic designer is trained to use design elements (from photos to clip art to lines and boxes to typography) to convey information or create an effect on a consumer.

Basically, what you’re trying to do is let people know about you, whether it’s yourself, your business or your product that you’re trying to show in the best light.

So, if you really want to catch people’s attention in print, you need a design that is eye-catching and leaves a positive impression. And that’s where a good graphic designer is so invaluable.

What do you need?

Your first questions when hiring a graphic designer should be to yourself.

What are you presenting to the world that requires a professional design?

How will it be presented?in product packaging, in business stationery, in brochures, in magazine ads?

Do you need a logo created from scratch, or do you already have an image to work off of that just needs polishing and minor tweaks?

Do you need a single business card design, or do you want a total package with branding?brand your product and name with a memorable marketing tool, such as a logo or jingle?

As soon as you have these questions sorted out, you’re then prepared to ask graphic designers some questions.

1) Ask how long they’ve been in business.

Someone that can prove twenty years of experience with happy customers is probably going to charge more than someone new to the business. They are also more likely to be able to help you figure out what you’re looking for, unless you have a very concrete idea to begin with. If you don’t have a solid idea of what you want, a less experienced graphic designer may take several tries to create what you want, and could cost more in the long run.

2) Ask to see previous work.

Many graphic designers have a certain style. While their work doesn’t all look the same, there are often similarities you’ll spot in their portfoloio. One designer may specialize in a softer look (with light colors and a floral motif), while another designer may favor something edgier (sharply contrasting colors, geometric shapes). Neither is bad in and of itself, but if you’re trying to set up a day spa, you’d likely go for Designer A’s style rather than Designer B. A punk rock band would have the exact opposite reaction.

3) Ask for references.

You don’t want to hire a graphic designer who can never finish a project on time, especially if you’re on a tight timetable. Is the designer open to suggestions? Can s/he take constructive criticism? Yes, they’re the designer, but you’re the customer, and your opinion counts. This can work the other way too. You could hear from references that this person takes his or her time, but it’s definitely worth the wait because the price is right and the end product is fabulous.

4) Who does the actual work?

Are you hiring a firm that gives the grunt work to subordinates, who may not be able to do the level of quality work you want? Or is this a one-man show, where you have to wait your turn until the graphic designer can get to your project in his roster of clients?

5) Exactly what services does the graphic designer provide?

If s/he designs a brochure, who prints it? If a banner is created, whose responsibility is it to get the real thing done? Will you be given a CD with your logo and master copies of the letterhead and brochure files and then need to take the CD to the printer yourself, or will the CD be delivered along with your first batch of printed materials? Additionally, will you have several mock-ups to choose from, or will the designer simply create one version for your to approve or disapprove?

6) Will the graphic designer spend time consulting with you?

A good designer will take the time to listen to your ideas, and ask questions to make sure s/he is clear on your vision and the feeling you want your logo and marketing materials to evoke in potential clients.

7) Ask about copyrights.

Does the graphic designer keep the copyright and just license reproduction rights to you, or do you get the copyright? Does the designer ensure that the brand s/he creates doesn’t infringe on an existing brand?

Ask about the price.

What are you getting and not getting? Request a list of everything that is included, either in the form of a fee schedule or an entire project quote. Make sure you understand what you’re getting yourself into, and what you’re getting out of the relationship you’re about to start.

You will be signing a contract and you will be in this relationship for the term of that contract. After you put your signature on something is not the time to discover you made a mistake, or had more questions.

In Conclusion

What you want to ask a graphic designer before you hire him or her is everything. Do your research on the going rate in your area for various design work, and be willing to talk to several designers before choosing one. Shop around. Ask around. If you see graphic design you like at a business, ask who did their work.

Most of all, remember that a graphic designer is supposed to give some type of memorable representation of “you”, whether it’s for business or for personal use. You will want an excellent working relationship that can potentially last a long, long time.

1.? Who is your target audience?

This will have a great impact on the style, content and message of your project. Some variables that can have impact on a design include the age range of your client base, their gender, their geographic location, and additional factors such as economic status and religion may also come into play.

2.? What is your message?

Make sure that you can tell a designer exactly what message you are trying to convey to your client audience. The overall message can be something as simple as thanking customers or announcing a new product. Once that is established, go beyond it to decide on the ??mood? of your product or service message. Is it excitement? Sadness? Compassion? Gather some keywords that will help with the overall style of your design.

3.? What are the specs of your project?

Decide ahead of time on the size of your project. ?For example, a 12-page brochure will take much longer than a 4-page foldout. The amount of content can help to determine the dimensions and number of pages. Also decide if you need black and white or ?2-color vs. 4-color printing as this will affect your final price, as will factors like paper stock and the size the number of pieces that you need to? print.

4.? What is your budget?

In many cases, you may not know your actual budget for a project. ?Regardless, it is usually a good idea to at least have a range in mind. The designer may be able to alter some parameters (such as timeframe or the amount of design revisions to be provided) to fit within your overall budget.

5.? Is there a specific deadline?

Make sure to tell the graphic designer if the project needs to be done by a specific date. The job may coincide with your product launch, or another important milestone. If there is not a deadline, you will want to create a timeframe for completing the project and present it to the designer..

6.? Should you provide a creative direction?

Whenever possible, it is helpful to at least provide a little creative direction from your own imagination. Of course, the designer will be creating something new and unique, but some ideas rom you will help them get on the right track to your vision. Provide design elements that you already have in mind such as colors, fonts, or other previous designs or websites. It is also important to point out if there is an existing brand that you need to match that may already have a color scheme, font, logo or other element that needs to be incorporated into your new design.

7.? Should you request your own copyright?

Unless otherwise specified in a contract, the graphic designer retains the right to his or her creations, and will most often attempt to do so. When hiring a designer, you would need to specify if you plan to request the specific rights to own the newly designed logo. Copyright laws protect against additional use other than for the original business or product that the logo was designed for without proper compensation or agreement.

Few years ago, I had an opportunity to discuss with one of Indonesian well-known ‘branding expert’ about “how we can survive as a graphic designer, specially a freelance graphic designer. Does style affect?” He said, “What is style?! Go to hell with it. Style is killing designer!”

His answer really shocked me, because I am a graphic designer who likes certain style of design, and without I realized people recognized my work by that style.

What he said might be true for graphic designers who work at advertising agency or some creative boutiques, because they have to be able to fulfill what clients need and obey their boss.

It made me think. Do I have to change my style?

Then I tried to trace all the way back. I have been 10 years working on graphic design field, during that time I always design with a certain style which more oriented to German style that has a certain characteristic such as ‘neat, compact, well alignment with strong square or rectangle geometrical shape’. In fact, in my early years I broke the design style one of the biggest local bank which already known as a very conservative bank with ‘minimalism, modern and geometrical’ kind of design.

That makes me sure that graphic design style is not always about era, just like many people think. Style is more related to like or dislike. In other word, a certain style won’t kill designers’ life.

On the other way around, a freelance graphic designer will be able to survive with his/her own style.

A freelance graphic designer, who has his/her own style, unconsciously would create his/her own target market. With their portfolios, prospect clients would see the characteristic of their artworks.

So, to those (future clients) who like our design style will fall in love automatically when they see our artworks without wasting more time to brief us what they want. The only information we need is about product they sell or message they want to deliver. They already trust us on how we will visualize it.

We don’t need to deal with hard to please kind of clients.

But still, it doesn’t mean that we are stuck and stop digging our creativity. Explore and strengthen the style in order to get the personal touch, that way our style will be our identity in graphic design industry.

Design style that becomes identity is very important for freelancers, because it is not easy for freelancers to get new clients. That is how to attract new clients.

When you own your own business, there?s never a dull moment. That?s why I wrote ?Turn Eye Appeal Into Buy Appeal?. It?s the do-it-yourself graphic design handbook that makes marketing your business as easy as 1-2-3. There are some projects, though, where it pays to hire a graphic designer. When it?s time to hire a graphic designer, these 5 essential tips can save you a lot of time and money:

1) Figure out if you can do it yourself. If you are not a professional graphic designer, you could spend days ? even weeks ? to make a brochure or flyer that a professional designer could do in a matter of hours. For major projects that will be a big part of your marketing campaign, you?ll want to take advantage of the experience a graphic designer can offer. Once you find the right designer, you will have access to a consistent style of graphics for all your marketing pieces.

2) Check out their samples. Do you like what you see? If their portfolio includes the design elements that you are looking for, then you?ll know if their style is going to mesh with your style. And of course, you?ll want to see how their style will work for your type of product or service.

3) Get references. Your best place to start would be by asking friends and colleagues if they can recommend someone. Also, many graphic designers will include testimonials either on their website or correspondence. Don?t be shy to call? it?s why they?re there! You can also check with local printers. They usually know firsthand what the designers working style is. The website for the American Institute of Graphic Artists (AIGA.com) has a free listing of designers all over the country.

4) Interview your prospective designer. Talk about the size and scope of the project, what your expectations are, and any deadlines you may have. You can get a sense of their work ethic, and see if you will work well together. This gives the designer the chance to ask you questions, too. You?ll know upfront if they have the time and skill to take on your project.

5) Get it in writing. Once you?ve found the right designer, make sure all the details are outlined in the proposal or contract. Get it in writing and make sure you know what it does (and doesn’t) include. Don’t forget to read any terms and conditions (such as a deposit) and make sure you’re comfortable with them before you start the project.

Now you can go out and hire the graphic designer that?s going to make your marketing campaign come to life!

An interview with Gabriel Solomons discussing Graphic Design, Intellect and Publishing

A day in the life of a graphic designer includes going through emails, getting back to clients, reviewing proofs, drawing out concepts and consulting with printers. Walk through a typical day of a …

An interview with Gabriel Solomons discussing Graphic Design, Intellect and Publishing

Finding a great Graphic Designer can be about as difficult as finding your life’s calling with a million dollar paycheck. Sure they exist however finding the right one takes patience, diligence, a whole lot of time and a bit of luck, right? Not necessarily. Finding a great graphic designer is easy – when you know where to look.

Begin by asking friends, family and business associates who have great graphics. Unless they did their graphics themselves they had to have hired a graphic designer. Referrals are the best place to find a great graphic designer. However know that great graphic designers are like great babysitters in that once you’ve found one you may be reluctant to share them with others since that may mean they’ll be unavailable for you. Your friends and associates may hold out on you even if they do know a great designer.

Visit websites you like with great graphics. Many businesses will use the same graphic designer for all their design needs. That means designers that do logos may also create website graphics. Often, at the bottom of a website you’ll see the website creator and/or graphic designer listed. It’s usually a link – click on it and visit their website. View their portfolio and if everything looks good, give them a call.

Visit graphic design associations. Every vocation has a number of associations to belong to and graphic design is no different. Participation in these associations isn’t a guarantee that the designer is spectacular however it is a good place to start. Two main organizations are:

- The Graphic Artists Guild – www.gag.org – The American Institute of Graphic Arts (AIGA) – www.aiga.org

Once you have a few names to check out, it’s time to compare. While price may be at the top of your priority list, it’s important to also view their portfolio. A logo and design you, and more importantly your target audience, love is well worth twice the price of a poorly designed logo.

You’ll also want to evaluate their terms, professionalism and the systems they have in place to make sure they understand your needs and the image you’re trying to project. Some graphic designers will speak to you on the phone while others have a form they’ll have you fill out. If a designer never asks about the image you want for your material – find a different designer.

Make sure you get the terms in writing. The terms of your agreement should include payment terms, revisions, and how you’re expected to communicate. While these may seem like small details they can make all the difference between a great relationship with your graphic designer and an unsatisfactory experience.

www.graphicavenger.com – coming soon
The Graphic Avenger explains why you should always trust your graphic designer.

A fun little video featuring my son and hubby re-enacting a day in my life…. enjoy!

1991 interview with legendary graphic designer Paul Rand, creator of logos for IBM, ABC-TV, Westinghouse, UPS and hundreds more.

Being a graphic designer is a career that is ideal for anyone who loves to use words and pictures to communicate ideas and messages to other people. Graphic designers are used for a whole variety of different jobs in lots of different fields which can include things like:
? Advertising on posters and in magazines.
? Designing the layout of websites for companies.
? Creating CD-ROM pages.
? Designing logos, letterheads and other branded material for companies.
? Creating brochures.
? Designing leaflets and handouts.
? Designing effects and credits for movies and television.
A graphic designer can do all of these and more as it is such a wide ranging and challenging job, but many people choose to focus on one or two specific areas and make them their speciality. Being a graphic designer is also very rewarding for anyone who has a keen interest in advertising and the way that design can influence people.
So what does it take to become a graphic designer? Firstly it is a good idea to take art and design related courses whilst at school, as this will give you a good grounding as you start on the route to becoming a graphic designer. If you have not done this you might be able to get on a college course which will help you to learn more about being a graphic designer and will help you to further your education. To be really successful as a graphic designer you should really have a bachelor?s degree and this is one of the most basic requirements for many of the graphic design jobs that are advertised.
During your bachelor?s degree to become a graphic designer you will cover a great deal of difference mediums and types of design. This will help you to gain an understanding of a wide range of different areas and it will also help you to decide what you would like to specialise your bachelor’s degree in. Subsequent years will then be spent in more specific areas in which you would like to work. There are so many different disciplines that are involved in graphic design that you might want to pick two or three and then in your final year focus on just one.
If you are already a graphic designer and would like to pursue your career in a different direction you will be able to get onto an associate degree or a certificate program. These are designed to help graphic designers to branch out into different disciplines and increase their knowledge of these disciplines. However you must be aware that you must also have a bachelor’s degree in graphic design before you can start on a different graphic designer course.
Becoming a graphic designer does mean a lot of hard work and a lot of determination, but it will be more than worth it when you are in your chosen profession. So even if you have not taken are or design school, you still have a chance to become a graphic designer.